Types of messages which can be given in Public Relations applying inversions

Types of messages which can be given in Public Relations applying inversions

In Public Relations (PR), inversion is very useful because it makes language more formal, emphatic, and persuasive. Here are the types of PR messages where inversion can be applied, with examples for each:

1. Crisis Communication Messages

Used to show authority, urgency, and control in emergencies.

• On no account should the public believe the rumors spreading online.
• Under no circumstances can safety standards be compromised.
• At no time did the company neglect its duty of care.

2. Corporate & Brand Statements

To highlight achievements and values with emphasis.

• Not only does our company create innovative products, but it also invests in sustainability.
• Rarely have customers shown such loyalty to a brand.
• Never before has our industry witnessed such rapid transformation.

3. Press Releases

To make announcements more impactful.

• No sooner had the campaign been launched than it received international attention.
• Hardly had the press conference ended when social media erupted with positive feedback.
• Little did we imagine that the event would attract over a million viewers.

4. Marketing & Promotional Messages

To persuade and differentiate the brand.

• Nowhere else will clients find such a unique blend of quality and affordability.
• In no other country will tourists experience such cultural diversity.
• Seldom has a new service been received with such enthusiasm.

5. Historical / Legacy Messages

To celebrate milestones or emphasize growth.

• Not until 2010 did the company expand into global markets.
• Only when our first factory was established did mass production become possible.
• Not since the 1980s has the sector seen such innovation.

Teamwork Activity: Writing PR Sentences with Inversion for an Oral Presentation

 

Objective: Students will practice writing five inversion-based sentences per task in Public Relations contexts linked to Cancún, Playa del Carmen, and Riviera Maya. They will then present them orally in a persuasive and professional tone.

 

Instructions for Students

1. Work in teams of 3–4 people.
2. Each team will complete one PR scenario with inversion expressions.
3. Write five original sentences using the required expressions.
4. Contexts should be adapted to local settings (Cancún, Playa del Carmen, Riviera Maya).
5. Present orally as if addressing clients, media, or the public.

🔹 Tasks

Task 1 – Safety Rules (Preventive Communication)
Context: Draft safety rules for visitors at a Cancún eco-park safari event.
Expressions: On no account, At no time, Under no circumstances

• Example: On no account should visitors leave their vehicles during the safari ride.

Task 2 – Crisis Communication
Context: A Playa del Carmen hotel responding to an emergency (fire, hurricane, accident).
Some Useful Expressions: On no account, At no time, Under no circumstances

• Example: Under no circumstances can safety standards be compromised, even during evacuation procedures.

Task 3 – Adventure Narrative & Event Promotion
Context: Influencer trip in Playa del Carmen.
Some Useful Expressions: Hardly, No sooner, Little

• Example: Hardly had we arrived at the cenote when the influencers began livestreaming.

Task 4 – Description & Place Branding
Context: Promote the Riviera Maya in a tourism campaign.
Some Useful Expressions: Nowhere else, Rarely, In no other country

• Example: Nowhere else will tourists find such a unique blend of turquoise beaches and Mayan ruins.

Task 5 – History & Corporate Heritage
Context: Write an account of Cancún’s tourism development for a commemorative event.
Some Useful Expressions: Not until, Only when, Not since

• Example: Not until the 1970s did Cancún transform into a global tourism hub.

Task 6 – Corporate Social Responsibility (CSR)
Context: A Playa del Carmen resort launching a beach-cleaning initiative.
Some Useful Expressions: Never before, Not only, So strongly

• Example: Never before has our company invested so much in protecting local ecosystems.

Task 7 – Marketing & Product Launch
Context: Introducing a new Riviera Maya luxury hotel.
Some Useful Expressions: Seldom, Nowhere, Only by

• Example: Seldom has a resort offered guests both Mayan cultural immersion and five-star luxury.

Task 8 – Political/Institutional PR Messaging
Context: Cancún authorities addressing sustainable tourism policies.
Some Useful Expressions: No longer, Rarely, Only then

• Example: No longer will unchecked development be allowed along the coast without environmental studies.

 

6.2.3. Verbs followed by verbs in gerund or infintive with different meanings

Oral Review of Exercise 2 on page 50

6.2.3. Verbs followed by verbs in gerund or infinitive with different meanings

Introductory Review Exercise:

https://www.liveworksheets.com/worksheet/en/english-language/484939 

A Night at the Reina Sofia Museum in Madrid

 

Last summer, I visited the Reina Sofia museum in Madrid, famous for housing Picasso’s Guernica. At first, I thought the evening would simply mean admiring a few masterpieces before dinner, but it actually meant to provoke deep reflection on war, memory, and social change.

 

In the first gallery, I decided to try engaging with the artworks by sketching fragments of Guernica in my notebook. This experiment contrasted with the challenge of later having to try to explain my impressions to a Spanish visitor. That attempt was far more demanding than sketching in silence.

 

Midway through the visit, I realized I had forgotten bringing my camera. Surprisingly, this made me more attentive. Soon after, the guide reminded us to remember to take out our phones to scan the QR code for the interactive commentary.

Later, I paused before a haunting installation about exile and dictatorship. I couldn’t help but regret not staying longer in front of it, since the atmosphere was overwhelming yet enlightening. However, I did not regret to say that the museum achieved its goal of unsettling its audience and reminding us of Spain’s turbulent past.

 

As the lights dimmed in the gallery, some visitors stopped to take one final picture, while others stopped looking and simply closed their eyes to reflect. Both gestures captured the essence of art appreciation at the Reina Sofia museum: sometimes pausing for action, other times letting go.

 

Reading Comprehension Exercise:

https://www.topworksheets.com/t/lzMso95S2Br

6.2.3. Verbs followed by verbs in gerund or to- infinitive with different meanings

Teamwork Exercise 3 on page 50

Individual Online Exercise about the Verbs followed by -ing or to infinitive with Different Meaning

https://www.topworksheets.com/t/zIHWu2xL4Ah

Speaking cards of verbs followed by gerund and/or

infinitive

https://wordwall.net/es/resource/76613780

6.2.2. Verbs followed by gerund or infinitive in the context of arts

6.2.2. Verbs followed by gerund or infinitive in the context of arts

Exercise 1 on page 50

Video quiz:

https://app.kwizie.ai/en/qp/447137

Taking a Guided Tour at the British Museum in London

 

Visiting London often means taking time to explore its most famous cultural landmark: the British Museum. Many travellers even practise imagining what it will be like before they arrive, visualising the grand halls and legendary artifacts they have only read about in books.

 

When the day comes, few people would ever refuse to join a guided tour. The guides not only share historical facts but also let someone ask questions freely, making the experience more personal and engaging. With their explanations, it soon becomes clear that it isn’t worth hurrying through the galleries, because each exhibit deserves time and attention.

 

The sheer variety of objects on display—from ancient Egyptian mummies to Greek sculptures—can inspire someone to learn more about different civilizations and cultures. Sometimes, enthusiastic visitors pretend to be archaeologists as they take notes or snap photos. On one occasion, I even spotted someone sketching the Rosetta Stone, lost in concentration as if capturing a piece of history on paper.

 

Ultimately, the tour enables someone to connect deeply with world heritage in a way that goes beyond simply reading about it. A guided visit at the British Museum is more than sightseeing; it is an educational and emotional journey that stays with you long after you leave its majestic halls.

 

Reading Comprehension Exercise of the text Guided Tour at the British Museum:

https://www.topworksheets.com/t/cB3nmGQxKy-

Exercise 2 on page 50