Types of messages which can be given in Public Relations applying inversions

Types of messages which can be given in Public Relations applying inversions

In Public Relations (PR), inversion is very useful because it makes language more formal, emphatic, and persuasive. Here are the types of PR messages where inversion can be applied, with examples for each:

1. Crisis Communication Messages

Used to show authority, urgency, and control in emergencies.

• On no account should the public believe the rumors spreading online.
• Under no circumstances can safety standards be compromised.
• At no time did the company neglect its duty of care.

2. Corporate & Brand Statements

To highlight achievements and values with emphasis.

• Not only does our company create innovative products, but it also invests in sustainability.
• Rarely have customers shown such loyalty to a brand.
• Never before has our industry witnessed such rapid transformation.

3. Press Releases

To make announcements more impactful.

• No sooner had the campaign been launched than it received international attention.
• Hardly had the press conference ended when social media erupted with positive feedback.
• Little did we imagine that the event would attract over a million viewers.

4. Marketing & Promotional Messages

To persuade and differentiate the brand.

• Nowhere else will clients find such a unique blend of quality and affordability.
• In no other country will tourists experience such cultural diversity.
• Seldom has a new service been received with such enthusiasm.

5. Historical / Legacy Messages

To celebrate milestones or emphasize growth.

• Not until 2010 did the company expand into global markets.
• Only when our first factory was established did mass production become possible.
• Not since the 1980s has the sector seen such innovation.

Teamwork Activity: Writing PR Sentences with Inversion for an Oral Presentation

 

Objective: Students will practice writing five inversion-based sentences per task in Public Relations contexts linked to Cancún, Playa del Carmen, and Riviera Maya. They will then present them orally in a persuasive and professional tone.

 

Instructions for Students

1. Work in teams of 3–4 people.
2. Each team will complete one PR scenario with inversion expressions.
3. Write five original sentences using the required expressions.
4. Contexts should be adapted to local settings (Cancún, Playa del Carmen, Riviera Maya).
5. Present orally as if addressing clients, media, or the public.

🔹 Tasks

Task 1 – Safety Rules (Preventive Communication)
Context: Draft safety rules for visitors at a Cancún eco-park safari event.
Expressions: On no account, At no time, Under no circumstances

• Example: On no account should visitors leave their vehicles during the safari ride.

Task 2 – Crisis Communication
Context: A Playa del Carmen hotel responding to an emergency (fire, hurricane, accident).
Some Useful Expressions: On no account, At no time, Under no circumstances

• Example: Under no circumstances can safety standards be compromised, even during evacuation procedures.

Task 3 – Adventure Narrative & Event Promotion
Context: Influencer trip in Playa del Carmen.
Some Useful Expressions: Hardly, No sooner, Little

• Example: Hardly had we arrived at the cenote when the influencers began livestreaming.

Task 4 – Description & Place Branding
Context: Promote the Riviera Maya in a tourism campaign.
Some Useful Expressions: Nowhere else, Rarely, In no other country

• Example: Nowhere else will tourists find such a unique blend of turquoise beaches and Mayan ruins.

Task 5 – History & Corporate Heritage
Context: Write an account of Cancún’s tourism development for a commemorative event.
Some Useful Expressions: Not until, Only when, Not since

• Example: Not until the 1970s did Cancún transform into a global tourism hub.

Task 6 – Corporate Social Responsibility (CSR)
Context: A Playa del Carmen resort launching a beach-cleaning initiative.
Some Useful Expressions: Never before, Not only, So strongly

• Example: Never before has our company invested so much in protecting local ecosystems.

Task 7 – Marketing & Product Launch
Context: Introducing a new Riviera Maya luxury hotel.
Some Useful Expressions: Seldom, Nowhere, Only by

• Example: Seldom has a resort offered guests both Mayan cultural immersion and five-star luxury.

Task 8 – Political/Institutional PR Messaging
Context: Cancún authorities addressing sustainable tourism policies.
Some Useful Expressions: No longer, Rarely, Only then

• Example: No longer will unchecked development be allowed along the coast without environmental studies.